The key to freeing yourself from the ‘good lead, bad lead’ mindset is to understand the difference between contacts and leads.


Nowadays, it seems there is an abundance of companies trying to sell leads to agents - an almost tenfold increase from the last five or six years. I’ve seen agents get picky about their leads, dismissing outright ones they deem ‘bad.’ What if I told you there’s no such thing as a bad lead? At least, not in the way you might think. Today I’m sharing how to convert contacts into leads using the right skill set and systems.

Cited below for your convenience are timestamps that will direct you to various points in the video. Feel free to watch the full message or use these timestamps to skip to topics that interest you most:

0:00 - The lead generation boom over the last five or six years
1:34 - Knowing the difference between leads and contacts, and how to treat each one
2:34 - How to figure out whether your contact can be converted into a lead
4:05 - The two skills agents must have in order to convert a contact
5:00 - How to ensure that you still convert contacts who are buying further on down the road
5:51 - Wrapping things up

If you’d like to have a more in-depth chat about how exactly to convert your contacts into leads, or if you’re interested in buying or selling soon, give me a call. I’m always glad to hear from you.