How to Unfreeze Your Production Through Lead Generation

Jul 3, 2019

The market is changing, and us agents need to change with it. Here are a few tips to help you out.

I recently had a conversation with a group of agents revolving around the challenges that they’re seeing in their business. One of the ones that was brought up is the difficulty of getting good, qualified leads. Based on that conversation, I want to walk you through how some market changes could be freezing your production right now. Here’s an outline of my discussion, with timestamps to skip ahead to the section(s) that interest you most:

1:10 - Providing some context from my conversation with this group of agents
3:00 - Why we have to change the way we work to match the way communication has changed
4:35 - Why your idea of “too many attempts” are probably not enough attempts
5:55 - Why you have to change your actions in order to do more business in this market
6:43 - How less-qualified agents are getting ahead in this market
8:00 - Why lead generation is only difficult in your mind

Thanks for joining me today. If you have any questions about anything I discussed today or anything else related to real estate business, don’t hesitate to give me a call or send me an email. I look forward to hearing from you soon.

About Brendon Payne

Century 21 Expert Advisors is part of our Century 21 Harrelson Group Family. The Harrelson Group has been one of the Top Performing Real Estate Firms in the Southeast for years and we’re currently Ranked in the Top 10 offices within the entire Century 21 System.

My Business Partner, Greg Harrelson, and I were consistently selling 150+ properties each year with our own teams, and we wanted to expand access to the systems and coaching opportunities that we know help agents grow their business. In 2014 we launched Century 21 Expert Advisors.

We knew there was a niche of agents in the Charleston Market that we could serve. We set out to be the best solution for agents that are committed to reaching their financial goals by growing their business. Our goal will never be to have a 200 agent office. We want to know each one of our agents personally, so we can connect with their goals and help them achieve levels of success they never knew were possible. We also know that many times agents are lured into the smaller boutique offices because they don’t want to simply be another license # for the office they choose, but often times they find themselves sacrificing the systems and support with the smaller offices because with smaller operations it can be difficult for the ownership and management to re-invest in tools for their agents.

We are committed to offering the best of both worlds to our agents. We’re a smaller close knit group where you get the family and team atmosphere, along with one on one coaching from our leadership team (including Greg and I). Better yet, because our office is part of The Harrelson Group Family we also offer world class technology, training, ongoing coaching and systems that you will not find with any other office in the Charleston Market that is our size. WE GUARANTEE IT!

If you want to be more than a number in your office, if you want to grow YOUR BRAND, and YOUR NAME in this market instead of being on someone’s “TEAM” and helping make their dreams come true, or if you simply know you’re committed to being successful in this business and just haven’t found the right fit, let’s talk.

Brendon Payne
Century 21 Expert Advisors
1124 Sam Rittenberg Blvd #5
Charleston, SC 29407
(843) 222-5771
brendonppayne@gmail.com
www.c21charlestonrealestate.com

(843) 222-5771

brendonppayne@gmail.com

www.c21charlestonrealestate.com

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