Every agent’s goal is to generate more business, but there’s a lot of discussion about drip marketing campaigns—a trusted method of the recent past—and their place in an agent’s repertoire.
If you’re trying to craft a quality drip campaign to nurture your database and generate your business, you are way behind the curve. Simply put, drip campaigns are dead.
Cited below for your convenience are timestamps that will direct you to various points in the video. Feel free to watch the full message or use these timestamps to browse specific topics at your leisure:
1:00 - Exploring the early days of drip campaigns and what made them work
2:15 - Why relying on drip campaigns alone became an ineffective approach
3:45 - How the advent of smartphones and other digital devices changed the game
4:15 - Going beyond email and embracing multi-channel marketing
5:15 - The strategy behind successfully implementing multi-channel marketing
6:40 - Wrapping up today’s topic
If you have any further questions, feel free to reach out to me by phone or email. I would love to speak with you.
