I’ve recently begun running a series of meetings within my business on a topic that I believe all of you could benefit from hearing about, as well. I’m talking about the concept of removing roadblocks—but not the kind you’d find in traffic.
The roadblocks I’m referring to are the challenges agents face every day in their careers that get in the way of their success. Some of these challenges are external, but others come from within.
No matter what the specific issue is, though, each of these roadblocks will relate to one of three categories: skills, contacts, or systems.
Let’s dive deeper into each of these categories:
1. Skills. Real estate is a skill-based business. Agents grow their businesses based on how effectively they communicate with clients, but there’s a learning curve involved with becoming an effective communicator. The longer that learning curve is, the longer it will take for you to succeed in your business. The agents you’re competing against right now, who may be getting more deals than you for the time being, aren’t inherently better—they’ve just got more skills.
2. Contacts. Real estate, in addition to being a service industry, is also a sales business. And good salespeople know the importance of having contacts. Having a pipeline of leads is essential, but how do you get and keep a constant stream of contacts? Once you pinpoint the problems holding you back from finding, converting, and maintaining a steady flow of leads, you’ll be able to remove those roadblocks.
3. Systems. You can have all the skills and contacts in the world, but if you don’t have the systems to manage them, then you still won’t succeed. We all have the same 24 hours in a day, so what’s the difference between an agent selling dozens of home a year and an agent struggling to sell just a handful? It comes down to the systems you use. Getting connected with someone who already has successful systems in place can help you be more efficient in your own business.
My challenge to you today is to think of the roadblocks you’re facing in your business, and then consider which of these categories those issues fall into.
As always, if you have any other questions or would like more information about how to remove these roadblocks from your business, feel free to give me a call or send me an email. I look forward to hearing from you soon.